Digital Brand Protection

The internet and the rise of independent online selling platforms propelled brand protection to the next level. However, it became increasingly difficult for lawyers to identify real violators online, leading to costly and slow information-gathering processes. Consequently, lawyers and regulators collaborated to create new methods for handling violations through intermediaries. The enactment of the Digital Millennium Copyright Act marked a significant shift in the brand protection process. This period also saw widespread violations of intellectual property rights, extending beyond physical products to include digital assets such as films, music, art, and games.