⁉️Problem Statement

Consumers lost more than $10 Billion because of scams. Brands lost $600 billion only in the US, and more than $1.13 trillion annually according to the United Nations Office on Drugs and Crime globally because of counterfeit and pirated goods. Many small and medium-sized ventures are closing because they cannot compete with infringers from cheaper resource jurisdictions and do not have access to expensive automated brand protection services or "on-ground" actions. Nearly every industry is struggling with brand protection, from the medical sector to software creators and luxury brand industry leaders.

The proliferation of online platforms has made it increasingly difficult for brands to monitor and enforce their intellectual property rights effectively.

Brands try their best to use brand communities to find and report violations. Ferrari launched its “Ferrari Anti-Counterfeiting Reward” Scheme to involve Ferrari lovers in reporting violations online. As a reward, Ferrari provides helpers with branded products. But Ferrari could do it only in Italy because of legal regulation. Companies like Ferrari trying to find a way how to use community help globally without legal, tax, or logistic obstacles.

The Web3 space creates new territory for counterfeits and scams.

AI scripts create more humanized content that is difficult to catch.

AI-based brand protection solutions need new real-cases “feeding”. Databases with new types of violations could be only manually gathered. Brand protection solutions can not teach their solutions in a fast and efficient way.

Traditional brand protection methods are often reactive, expensive, and inefficient, leaving brands vulnerable to infringement risks and financial losses. The market is in extreme need of new ways to protect rightsholders from losses and incentivize them to create new things.

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