Pre-Digital Brand protection

It started with the manual replication of original industrial products after the Industrial Revolution in the 18th century and remains one of the most important issues for global businesses to solve. As the selling process evolved and violations became more diverse, brand protection underwent a challenging evolution period. Initially, brand protection was exclusively a manual legal activity, with lawyers and law firms protecting brands on the ground by issuing claims to particular sellers in physical markets.

The advent of telecommunications changed the process, leading lawyers to work not only with contrafact creators but also with selling offices that marketed products via phone calls. This era also witnessed the emergence of a new branch of brand protection, focusing on safeguarding against scam selling and basic cybersecurity threats.